The U.S. Religion Census material is used extensively by journalists and academics.
Recent articles include:
Why does the Midwest love orchestras so much? -- Washington Post
Who Practices What Religion, Where, in Virginia -- Univ. of VA
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Last decade's release of the 2010 U.S. Religion Census received extensive coverage in the media.
Here's a small sampling:
TV: Religion Census--Chicago Tonight
Print: Muslims bypass Mormons as fastest-growing religion in Illinois--Chicago Tribune
Print: Tampa Bay ranks low in religion census--Tampa Bay Times
Print: Religion census reveals substantial LDS growth--Deseret News
Web: Most and Least Catholic States in America--Huffington Post
And the data has been used in broader analyses of American culture and geography.
Print: Being Muslim in America--Leila Fadel, National Geographic
Web: Dominant Religions in the U.S., county by county--Robby Berman, Big Think